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Health Warrior believes better health builds a stronger society. As graphic designer at the CPG start up, I was responsible for leading all creative execution and ensuring all brand assets convey the brand's personality


THE TASK
When I joined the Health Warrior team in 2018, the company had not established cohesive brand guidelines and brand messaging. I collected all the existing work (messaging, colors, logos, powerpoints, packaging) that were created by a variety of external graphic designers, branding agencies, and internal sales associates. Coming from a variety of voices from different business intentions at different times, the elements were not linear or cohesive. I constructed a story narative with the Senior Marketing Manager that helped tell the story of Health Warrior. As well, I established standard brand guidelines that can be used and understood by all employees of Health Warrior. This resulted in a stronger brand identity, as all material looked cohesive from one company.


responsible for 
+ concepting
+ branding + identity
+ graphic design + layout

collaborated with
+ internal Marketing Manager 
Tiffany Leonor Cardoza  creates visuals for brand campaigns across digital and print mediums.
I’ve built a life around being creative every day ✌🏽