WESTROCK GENERIC PACKAGING
Art Director + Graphic DesignTHE TASK
In order to showcase the dispensing systems Westrock produces, we wanted to create generic branding that would provide the product with shelf-like presence but not focus on a specific brand.
Three main target markets were selected: baby, organic/preservative free skincare, and masculine skincare.
The intentional heiararchy was to have the products look in category but not too specific to a brand.
Collaborated with:
+ Internal sales team for in category insight
Responsible For:
+ branding + identity
+ digital graphics + printed graphics
+ 3d renderings
In order to showcase the dispensing systems Westrock produces, we wanted to create generic branding that would provide the product with shelf-like presence but not focus on a specific brand.
Three main target markets were selected: baby, organic/preservative free skincare, and masculine skincare.
The intentional heiararchy was to have the products look in category but not too specific to a brand.
Collaborated with:
+ Internal sales team for in category insight
Responsible For:
+ branding + identity
+ digital graphics + printed graphics
+ 3d renderings
Tiffany Leonor Cardoza creates visuals for brand campaigns across digital and print mediums.
let’s collab:
💌 tiffanyleonor@gmail.com
let’s collab:
💌 tiffanyleonor@gmail.com